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Privacy Notice

Privacy Notice

When you visit a SEIKO Vision Care website, order SEIKO products as an optician or use our tools when ordering lenses, this SEIKO Data Privacy Policy applies.

The controller for your personal data is SEIKO Optical Europe GmbH together with SEIKO Optical Germany as joint controllers (together hereafter referred to as “SEIKO”).

SEIKO Optical Europe GmbH, Dohrweg 42, 41066 Monchengladbach, Germany

1. Use of personal data
We like to give you a description of the personal data we use, for what purposes and on which legal grounds.

Website visits and requests

Order products as an optician

Participate in training and events as an optician or healthcare professional

Personalized newsletters

Order lenses as a consumer

2. Legal ground

The most important legal ground for processing your data is that this is necessary for the performance of a contract between you and SEIKO, for instance if you request certain information, register for an event or place an order. In some cases, the processing may be necessary to comply with a legal obligation, such as the obligation to keep accurate books and records for financial or tax purposes. In certain cases, the processing is based on your permission, for instance in the event of your newsletter subscription or if you use any of the SEIKO Tools to order lenses. Finally, SEIKO has a legitimate interest to improve the contents of the website, its products and services according to an analysis of your browsing behavior, purchases and interactions with us.

3. Use of personal data by third parties

SEIKO does not share your data with third parties, unless:

4. Transfer of data outside the EU

Within the abovementioned purposes for processing of data by SEIKO, your personal data are transferred to Hubspot. This company processes data on our behalf in the United States of America. The level of personal data protection in the USA is not considered similar to the EU Regulations on the protection of Personal Data. However, we have entered into a data processor agreement with Hubspot that includes the EU standard contractual clauses for processors and as a result your data are protected accordingly. A copy of these clauses may be obtained by sending a request to

5. Merger or acquisition

SEIKO may transfer its enterprise as a whole or part of its assets to a third party. In that case your personal data shall also be transferred to that party. We shall inform you hereof timely in advance. In case you do not wish to use our services anymore, you may request us to remove your data.

6. Storage period

Personal data will not be kept by us any longer than necessary for the purposes for which they were originally collected or processed further. All personal data will be stored no longer than required by the GDPR and national regulations such as financial and tax obligations. This includes ordering, financial, contact data. Your personal profile is based on order history of 2 years preceding the newsletter. 
If as an end user you have made use of our advisory tools, your data are kept for 6 months after the advice was provided.

7. Rights

You have the right to inspect your data and to request to correct, restrict, block or remove them. You also have the right to request a machine-readable subset of your data and store it elsewhere. Where the processing of your personal data is based on your permission, you are at all times entitled to withdraw this permission.
Furthermore, you may always object against the use of your data for direct marketing purposes. You may also object against any other processing for legitimate interest purposes in connection with your personal circumstances.

8. Contact

Requests to exercise the above rights may be submitted by sending an e-mail to our DPO. The Data protection officer for SEIKO Europe may be contacted by
You may also at all times file a complaint with the Data Protection Authority.

9. Changes of this policy

SEIKO reserves the right to change this policy. Make sure you are always familiar with the latest version of this policy posted here. We will inform you of important changes timely in advance.